Retail revenues rose by 2 percent in case of the sales in the ninety-food categories continuously measured by Nielsen, between December 2012 and March 2013, compared to the previous comparable period. During the last four months, the turnover reached approximately...
Consumers spent nearly 20 billion HUF for toothpaste, toothbrush and mouth water between March 2012 and February 2013. Hungarian consumers are open to the novelties: Most of them tried at least one newly marketed oral care products, in the six...
The share of private label products in the total domestic food retail turnover has increased by 25 percent in 2012, from the 24 percent of the previous year. In terms of volume the index decreased from 35 to 34 percent...
In the sales of the 90 food categories measured by Nielsen, the food retail revenue increased by 4 percent, and excessed 1,370 billion HUF between Febrary 2012 and January 2013, compared to the previous comparable period. In volume the stores...
Most people considers the favorable price / performance ratio as the most important factor when buying milk, meat, poultry, and deli goods. The majority of the Hungarian costumers purchase meat, poultry, bread and pastries, as well as fruits and vegetables...
One in ten Hungarian mobile users also use their cell phone to compare the product prices of different products. In Hungary, most people search for informations on electronic goods for personal use, and household devices via their mobile devices –...
Hungarian food retail increased its turnover on the field of Easter sweets: almost 900 tons of chocolate bunnies, eggs and other holiday sweets were sold in teh shops in the March-April period of 2012, worth approx. 3.3 billion HUF –...
The percentage of those has increased who believe that Hungary is in an economic crisis, and will not recover from it in the forthcoming twelve months. 85 percent of them believe that the crisis will not end in twelve months....
Shopping and consumption are most useful if they help to uncover what lies behind the trends. With this knowledge more targeted market strategies can be developed. Just recently Irish firms started introducing Irish beef to the German market. They performed...
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