Since it is such a strong vehicle for the image of a brand, point of sale design is the focus of constant strategic thinking. Professionals compare innovations to translate the dynamism, engagement, creativity and relationship with the brand with the...
nternational advertisements, visitor brochures and direct mailings with AR / Students have helped develop the campaign When the drupa advertisements appear in roughly 500 specialist publications in over 60 countries in the next few months, the letters AR in the...
On the second day of the 5th Business Days conference in Tapolca (held on 21-23 September) László Benedek, Heineken Hungária’s sales director was the moderator of the second section, which was dealing with the topic of growth opportunities in the...
The freshy acquianted CEO of Tesco, Gerry Gray has given an exclusive interview to the Trademagazin, which can be read in the new issue of the magazine. The expert has talked about the future of the hypermarket-chain: he has summarized...
Promotion – business communication, Printexpo – printing industry and digital technology, Budatranspack – packaging industry and logistics and Service Expo – business services and solutions: 200 exhibitors showed what they had to offer to 8,000 visitors on 9-11 November 2011...
Ffty Chinese companies introduced themselves in the Asia Center (CBTC). The China Brand Trade Center started the work in June presenting the products of the companies from the south-east Chinese Zhejiang province, now the products of the nearby Fujian province...
Zita Sebők, marketing manager of Energizer Magyarország Kft. told our magazine that the average shopper buys batteries every second month. Most of the time they choose products with familiar packaging, affordable price and no negative connotations. Andrea Zelenák, trade marketing...
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