Pharmaceutical retail is an exciting market in Hungary: about 2,350 pharmacies realise a HUF 580 billion annual turnover. Pharmanova Zrt. operates the market leading BENU Pharmacies and we asked chairman of the board Wolfgang Wallisch about the peculiarities of pharmaceutical...
The Szabolcs-Szatmár-Bereg County Organization of Entreprenours and Employers (VOSZ) is launching its event “Knowledge-forum for the leaders and decisionmakers of small- and mediumsized businesses – spring 2013″ on 23rd May. The event is mainly for decisionmakers of leaders who want...
World’s Biggest Liar is an annual competition for telling lies, held in Cumbria, England. Competitors from around the world have five minutes to tell the biggest and most convincing lie they can.[1] Competition rules bar the use of props or...
The following ad could even me used as a business card, and it is definitely in the top 10 of its genre by this Spanish cheese-manufacturer.
He may like to indulge in fresh vegetables and fish as part of his healthy diet. But if women around the world were wanting to impress Hollywood heartthrob Ryan Gosling, just don’t offer him a bowl of cereal.
Great consumer insights can inspire powerful product ideas, and ultimately winning concepts and successful innovations. And yet, as marketers increase their expertise at uncovering insights and truly understanding their consumers’ needs and aspirations, we suspected that a disconnect may be...
E-commerce activity is not influenced by the changes. The owner of Hiper.hu is reconsidering the concept of the offline store. Zsolt Urbán, the CEO of Full Market Hungary has pointed out that they were actually puttin their goods on sale,...
Ragout restaurant in Moscow offers a special service: they organise courses for parents with children or babies to teach them how to cook gourmet food for the little ones. There are three groups, for parents with 5-8, 8-14 and 14-24...
According to a new survey focusing on the effect of creative food- and colour names, the less obvious the name of the meal is, the more attractive it would seem to customers. The reason why this is so is because...
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