We have to familiarise ourselves with a new concept used for shoppers: forced consciousness. At its latest press conference GfK analysed the recent past of the FMCG market and introduced possible scenarios for the future. According to them, the major...
Dove posted on Monday a three-minute ad on YouTube that teaches a vital lesson about how we view ourselves compared to how others see us. Trust us, it’s worth your time. A former forensic artist for the San Jose police...
A pirosgyümölcsök és a kicsit fanyarabb ízek kedvelői számára készült a Borsodi Friss sörcsalád legújabb tagja, a feketeribizli-lime ízkombinációjú ízesített sör. E mellett megérkezett a Borsodi Friss ZERO citromos és grapefruitos ízben, amely alkoholmentes formában kínál valódi felüdülést az ízesített...
Monde Selection, International Institute for Quality Selections was founded in 1961, in Brussels and is dedicated to consumer protection and recognizing quality products. Its mission is to test consumer goods from all over the world to grant them an internationally...
Tesco Global Stores Co. is launching its Fresh Diploma Program for the 6th time. The program is offering special facilities for young people searching for a job, and after closing the program, they have a chance of finding a proper...
The National Association of Packaging and Material Handling (CSAOSZ) as a member organization of the Global Packaging Alliance (WPO), announces HUNGAROPACK Hungarian Packaging Competition for the 30th time. To the competition representing the development of the Hungarian packaging industry, one...
Superbrands Hungary is launching its 2013 campaign for the best HUngarian brands, called MagyarBrands. The jury selects the winners based on a set of criteria, such as the brand’s presence in the domestic market and its popularity among customers, the...
In 2012 households hardly spent 1 percent more on FMCG products in terms of value than in the previous year. Only few categories were able to produce real growth in the last few years: sales of most product groups only...
Unilever’s commitment to put sustainable and equitable growth at the heart of its business model is helping to drive increased sales while reducing costs and risks, according to the second Unilever Sustainable Living Plan Progress Report published today. A farmer...
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