Prodexpo in Russia opened

In the opening speech of the 19th International Exhibition for Food, Beverages and Food Raw Materials Prodexpo’2012 the Minister of Agriculture of Russia Elena B. Skrynnik stressed the foreground tasks of the State Program for Development of Agriculture in Russia for 2013-2020. This topic was discussed within the business-related programme...

Global marketing campaign relies on Augmented Reality: Print and Internet are fusing

nternational advertisements, visitor brochures and direct mailings with AR / Students have helped develop the campaign When the drupa advertisements appear in roughly 500 specialist publications in over 60 countries in the next few months, the letters AR in the top right-hand corner will catch your eye immediately: The advertisement...

Fifteen Million HUF for a  bottle of Scotch whiskey

A bottle of 57 years old Scotch whiskey was sold for forty-four thousand pounds (more than 15 million HUF) at an auction in London. The Glenfiddich branded beverage was entered the auction in honour of Scotland’s oldest member the 110 years old  Janet Roberts Sheet, who is the granddaughter of...

International wine festival in Beregszász

Various programs will enrich the traditional international wine festival in the Transcarpathian Beregszász on the weekend. The event starts on Friday starts at 8:00 am CET in the Kossuth Square with the exhibition of local wines. At the same time a coference will be held in the Bereg Country Museum...

Farmers’ Days in Szentlőrinc for a further ten years

Hungary’s fourth largest agricultural and food fair the Farmers’ Days in Szentlőrinc contracted for an additional ten years with the local municipality and the Baranya County Enterprise Centre. According to the document signed by Győrvári Márk independent mayor and László Gyula, Board of Trustees President of the center’s foundation, Szentlőrinc...

Shoplifting costs billions, prevention pays off

Shoplifting is not some force of nature, something can be done about it. Alert staff plus modern technology – only this combination reduces losses. Doing nothing is not an option, because if competitors arm themselves, thieves will go where the risk is lowest. Small speciality stores are often the ones...

Fruit Logistica is an important forum for Hungary

Fruit Logistica is an important forum for Hungarian companies: 415.000 visitors attended from January 21st to 30th the “Grüne Woche” (Green Week) in Berlins Fair Center, and had the chance to enjoy KIKU®. Some Thousands visitors were amazed when tasting KIKU®s at the demo stand because of its sweet-aromatic taste...

Charity wine auction gala with music in Győr

Seven non-governmental organization organize a Charity wine auction gala together with the Philharmonic Orchestra of Győr on the 1st of March. With this year’s gala the Tocology of Győr Fondation, the Bóbita Children’s Home, the youth hall of the Reformed Church and the Grácia Art School will be supported –...

Magazine: FMCG sector: the perspectives for 2012

The stagnation of the US economy and the problems of the euro area paint a gloomy picture of the world economy’s perspectives. This means that the FMCG sector is also likely to suffer from insecurities in 2012. According to Anita Mekler, the director of PwC Magyarország Kft. the retail sector...

FOODAPEST-UKBA is a success so far

The four-day lasting trade fairs opened its gates on Sunday for the second time on a total of about seven thousand square meters. This time, nearly 200 exhibitors will be present. The Foodapest International Food, Beverage, Food Processing and Catering Exhibition, and the UKBA International Confectionery, Bakery and Gastronomy Exhibition...