As of August 2008 POS Media Ukraine has entered into an exclusive partnership with the wholesale retail chain Metro Ukraine, which represents 12% of the retail sales in the Ukraine.
The recently opened branch office of
POS Media Europe in Kiev will be marketing and selling a wide range
of in-store media products in all 20 Metro Cash & Carry stores.
The Metro contract has effectively launched POS Media Ukraine and
comes into addition of other exclusive partnership contracts POS
Media already operates, such as with Tesco, Ahold, Carrefour,
Kaufland, Real, Electro World and other chains in Europe.For this
purpose POS Media Ukraine will use the know-how that has been
developed over the last 10 years representing in-store media
solutions in other European countries, such as the United Kingdom and
central Europe. POS Media Ukraine will provide tailor made solutions
for those clients aiming at targeting their customers at the right
place in a very effective way.