CBA’s Príma store network expands
2013 CBA’s biggest challenge was refurbishing and opening the former Profi and Match stores acquired at the end of last year. President László Baldauf told that all of these stores are now open and perform really well. CBA also expanded its Príma store network: there are more than 130 of these now all over the country. The retail chain gives special attention to Hungarian products. Private label products were also very successful last year and 500,000 bottles of the company’s own wines were made last year. In 2014 CBA intends to open further Príma stores and establish restaurants in as many stores as possible. They also see great potential in their private label portfolio.
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