High-quality melons to the Hungarian consumers: branding helps
Smaller than average, but very juicy Hungarian melon can be bought this year. Half of the crop comes from Békés. The total area of melon cultivation is 6 thousand hectares. As it was said at the professional event of Syngenta in Medgyesegyháza: the consumers are consciously looking for quality Hungarian melon; branding helps in this.
Photo: Láng Péter
Syngenta began the distribution of the Rubin watermelon variety last year. The Rubin watermelon variety is equipped with a sticker, while the producers can sell this product under a flag, direct crafted for this purpose. This helps consumers to buy a guaranteed quality, juicy melon – Antal Gyula, the campaign manager for vegetables said.
Related news
Displacing the voles and the invasive plant is a challenge at the same time
In the last hundred years, February and March have been…
Read more >NAK organizes a professional day and market presentation focusing on farmers’ markets
The National Chamber of Agrarian Economy and the Corvinus University…
Read more >The import of fresh eggs increased by 71 percent
Based on data from the European Commission, EU (EU27) egg…
Read more >Related news
KSH: Gross average earnings were HUF 605,400 in February 2024, 14.0 percent higher than a year earlier
In February 2024, the gross average earnings of those employed…
Read more >Sándor Czomba: 566 micro, small and medium-sized enterprises receive capacity-building support
566 people successfully applied for the capacity expansion support aimed…
Read more >UN: worldwide food insecurity continued to increase last year
The insecurity of the food supply has increased further in…
Read more >