E-commerce boom

According to GfK’s E-commerce Report, Hungarian online shops took and delivered 88 percent of orders – foreign web shops’ share was a mere 12 percent. eNET data shows that 2014 was a good year for Hungarian online retailers as net turnover was HUF 273 billion. At the moment 75 percent of Hungarians use the internet on a weekly basis. As for buying online, 47 percent of orders are placed on the website of the 30 biggest companies; the top 10 realise more than one fifth of domestic online sales. GfK Hungária’s client service director Otília Dörnyei added that eBay is still the website where Hungarians place the largest number of orders – 7.3 percent of Hungary’s online consumer purchases were realised here between November 2014 and April 2015. Online sales represented a net HUF 273 billion value, growing by 26 percent from the previous year. The online segment’s share from total retail sales also grew, from 3.1 percent in 2013 to 3.7 percent in 2014. What is more, the average online basket size went above the magical HUF 10,000 threshold. Online buyers still prefer cash payment. In the examined period 65 percent of buyers paid for the goods when receiving them (either in cash or with a debit card) – this indicates that they like to be sure that they get something before they part with their hard-earned money.