About Us

Hermann Zsuzsanna managing director / editor- in-chief

2012 will see Trade magazin enter the fourth year of its existence. We have tried to prove that Trade magazin offers benefits to its readers in each issue which are not to be found in other FMCG magazines in the market.

Our editors and managers are well known experts who have acquired their experience in this market together in the course of nearly fifteen years, though not necessarily representing the same magazin. This magazin about the market of fast moving consumer goods is intended for decision makers in all types of businesses from the smallest manufacturing, trading or catering enterprises to managers and CEO-s of the biggest ones and naturally to decision makers of all manufacturers or service providers of importance to them. We focus on manufacturers and the sales channels of primary importance to them: retailers, wholesalers and HoReCa businesses. We use a nation-wide, continuously revised data base to reach them. The audited number of copies printed for each issue of Trade magazin is 23,000, distributed copies 22,777 (Audited by MATESZ Il. half of 2010).

It is a great honour for us, that HUNGEXPO, the organiser of the Foodapest trade exhibition in 2010 asked Trade magazin to be its official journal.

We have fresh news at the www.trademagazin.hu website updated daily, in both Hungarian and English version – like the printed issue of the magazin. A virtual edition of our magazin is also available at our web site.

Adapting to international trends, from 2011 Trade magazin Global – still in English language – became the occasional supplement of Trade magazin. In 2012 the magazine will also come out with a supplement for the SIAL trade fair in Paris. It is a great help in our work and at the same time a real appreciation that we have been elected members of the SIAL d’Or international jury panel – once again Trade magazin is the only one to join the leading trade magazines of 30 countries.

We also launched two important events in co-operation with Lánchíd Klub in 2007, which are to be held regularly in the future. Our three day Business Days conference is intended to give participants a picture about the positionof the food business, the current plans in commerce, the latest innovations pursued by brands and the trends in communicational solutions.

Prominent representatives of the FMCG business are invited to our Business Dinners for senior executives to discuss current issues. Business dinners are held several times a year.

We have been organising since february 2009 the annual social event of our profession, the FMCG Ball. By doing this, similar to other professional communities we create a valuable forum for colleagues working on the FMCG market.

We established “Az év legsikeresebb promóciója” (“The most successfull promotion of the year”) competiiton to honour trade marketing work. The award ceremony will be accompanied with a professional day and a gala event.

We are co-operating partners of Trade Marketing Klub, which holds an annual conference and several club meetings each year for colleagues who believe it is important to adopt trade marketing professionally in their sales or marketing activities. In 2009 we organised the “Az év trade marketingese” (“Trade marketing manager/team of the year”) competition and award for the first time. (www.trade-marketing.hu)

We are founding members of POPAI Hungary, an organisation for understanding POS marketing communication and improving the effectiveness of POS activities. (www.popai.hu)

In order to keep Trade magazin successful, we will continue to need co-operation, feedback and partnership from you in the future as well. Please, use our magazin and services and give us an opportunity to prove our expediency.