Tag Archives: promotion
Monday was the official deadline for the restaurants to sign in to this year’s Gluttonous Thursday action. The organizer of Hungarian National Tourist Office (MT) Ltd. reported that last year in more than 1200 restaurants about 200 thousand guests took part in the action, this year, according to the latest...
The U.S.A. survived the Black Friday again. On the Friday after Thanksgiving stores provides often 50, 70 or even 80 percent discounts to attract the masses of costumers to start buying Christmas presents – and the people are flooding the stores. The Black Friday name was given in 1966, by...
Tesco’s most successful point-collecting special offer is being closed now, which helped more than 1 million customers obtain a Fila-bag. However, Tesco is not leaving loyal customers without a special offer game for too long, now they are about to launch a new promotion in co-operation with Tefal. The store...
There is a constant and robust growth in the advertising activity of fresh meat and fruit-vegetable products in the leaflets of nationwide retail chains. While in 2009 6,667 ads appeared, in 2010 there were 7,242 and already in the first half of 2011 there were 3,922 product activities. 52 percent...
Crowds stormed the Tesco hypermarkets, due to incorrect beer prices in Scotland. According to Tesco’s announced action; 36 cans of beers would cost 20 pounds, 11 pounds cheaper, but the cashiers’ barcode-reader were reprogrammed badly, so customers paid only 11 instead of 20 pounds. So they saved 20 pounds (6...
The National Consumer Protection Authority raises consumer awareness of prudent behavior in case of price reductions. It can be observed that in this case, some traders use various tricks to attract the consumer and induce to buy. One of the most common case, that they promisevarious large-scale promotions and discounts...
Tesco Global Stores Ltd. pays particular attention to separate waste, so the chain launches a campaign of the recollection of PET bottles and aluminum cans for the second time this year. The action lasts between the 24th of September 2010 and the 11th of February 2011. During the action, those...
In the first half of this year, 135 billion HUF was spent on clothing by the Hungarians, six percent less, compared to the previous year. Fewer people are buying clothes, they are also looking for lower priced products and waiting for discount actions. According to the FashionScope study of GfK...
This new, 6-part series by Trade magazin and GfK Hungária Market Research Institute focuses on price trends, pricing policies and consumer expectations in terms of price. The nominal value of the daily consumer good consumption by households was 1.6 percent higher in the first quarter of 2010 than in the...
More than 1,500 children could visit the Budapest Zoo and Botanical Garden on the Happy Beverage Days for free, in exchange of the collected milk and fruit cartons. The Happy Cartons Day campaign of the Drink Carton Environment Protection Association had been successfully completed, surpassing the expectations. In the scope...
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Retail chain ranking 2010
Retail chain ranking 2009
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