ALDI implemented new types of marketing communication campaigns in 2012 too. An important message was that a weekend shopping can be done in ALDI in just 15 minutes because checkout is so fast. In April and May ALDI launches another campaign, this time focusing on the quality of goods in...
Amazing discount price have been calculated at the Aldi in Britain. The discount chain offers a bottle of 40 year old, high-quality Scotch whiskey for 50 pounds (17,850 HUF) instead of 300 pounds (107 thousand HUF). The discount chain’s spokesman said that such a quality 40 year old whiskey usually...
According to the GVH; those trading companies will be punished that previously did not establish for themselves when to use the national tricolor and product origin marking slogans. For example Aldi was fined by the Economy Competition Office (GVH) for fifteen million forints. According to the GVH; besides adverts, the...
According to the latest estimates; the founders of Aldi and Lidl are still among the richest Germans – they could pay the whole debt of the Hungarian foreign currency debtors back, even from their pockets. The Aldi-dynasty leads the ranking of the richest Germans – shows the recent summary of...
In Germany, the largest discount retail chain increased the price of sugar by 31 percent at the same time. The competitors will likely to follow the move as well, so the price of sugar may increase by one-third. In the stores of Aldi Süd sugar prices increased from 65 cents...
Its market share within the total market is still minimal, but the sold in capsules and the number of devices more than doubled in a year. The number of market participants is also expanding. The less expensive coffee machine manufacturers and the cheaper capsules providers have also entered into the...
ALDI Hungary has just closed its prize show in which 367 valuable prizes went to the most loyal customers, among them the main prize: an AUDI A3 car. The promotion was celebrating the three year anniversary of ALDI being present in Hungary, so the campaign was centered around the number...
After having opened the 75th ALDI store in Hungary, the company is expanding their stores with a capsule coffee machine – Tibor Székács, CEO of Aldi Hungary announced on 19th April within the compass of a press conference. As the average cup of coffee is approximately 98% water, the quality...
ALDI Hungary has opened two stores in April: this way, there are 75 ALDI-stores in the country. The 74th outlet opened its gates on 7th April in Budapest in the 13th district in Pannonia street, whereas the 75th ALDI-store is located in Szolnok and was opened on 14th April. Following...
The German Federal Cartel Office investigates whether the German food retail giants abuse with their dominant position. The buying practices of Aldi, Edeka, Rewe, Lidl and Metro against the small companies is in the center of the inspection. The authority will investigate the competition conditions of purchasing food and other...
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