In December 2009-May 2010 praline retail sales diminished by 19 percent in volume and by 13 percent in value, in comparison with the same period in 2009. The size of the six-month market topped HUF 10 billion. Volume-weighted average price in December-January was HUF 4,048/kg; in April-May this changed to...
Although coffee is still one of the most popular products, in the recent period the market contracted significantly. Despite this trend Beatrix Pálvölgyi, Sara Lee Hungary Zrt.’s PR manager is convinced that coffee is still an integral part of people’s lives. Because of the recession people drink coffee less frequently,...
This new, 6-part series by Trade magazin and GfK Hungária Market Research Institute focuses on price trends, pricing policies and consumer expectations in terms of price. The nominal value of the daily consumer good consumption by households was 1.6 percent higher in the first quarter of 2010 than in the...
According to KSH’s quick report, volume sales in retail were down by 4.7 percent in the first six months of 2010 and by 4.6 percent in June, compared to the same period in 2009. Domestic retail network and mail order companies generated sales of HUF 3,398 billion in the first...
Scholl will try to cheer up cloudy autumn days with launching a fashion advice website. The Internet site will help in finding the right shoes for different outfits, with guidance from Iringó Südi, the face of Scholl. About 70 percent of people suffer from their ankle leaning excessively to the...
The body care market can be divided into three categories: shower gels, deodorants and body lotions. In the first two categories versions for men are available in almost as high a number as for women. It is a characteristic trend that manufacturers try to be present in as many segments...
Gérard Depardieu, the world-famous actor appeared as a businessman at the Hogatec, the catering trade fair in Düsseldorf. He presented his own wine at the stand of Metro group. 403 companies of 16 countries exhibited at the Hogatec fair. The 29 thousand professional visitors are much less than it was...
Each year, an average of 30-32 liters of wine we drink, we love sweet wines more. The premium drinks are mainly purchased as a gift – it was found out in the Zalaegerszeg wine marketing conference of the Budapest College of Economics Institute. The marketing orientation of the Hungarian winemakers...
Tesco’s CEO candidate has announced that online retail sales will start next year in Poland, in the Czech Republic and then in Shanghai. Philip Clarke – who will take over the Chief Executive Officer post of the world’s third largest chain, after Sir Terry Leahy’s retirement told that the strenghtening...
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