Krisztina Szabad, the managing director of Archicom introduced their ‘Webeye’ system to the readers of Trade magazine: – A vehicle tracking device is part of the system. It is a small and simple, sabotage-proof device that is capable of storing several months’ data. Another important element of the system is...
B&P Braun & Partners Reputation made the reputational ranking of the largest companies in Hungary. The research showed that Richter has the best reputation in Hungary today. On the second place stands Audi, with MOL on the third place.The reputation of the Hungarian companies significantly improved compared to last year....
According to the datas of Kantar Media; in the first quarter of 2010, U.S. firms spent 31.3 million USD on advertising, 5.1 percent more, than a year earlier. The greatest – 22 percent – increase occured at the regional TV channels (Spot TV), due to increasing advertising activity of the...
Firsthand market research data’ was the title of Trade Marketing Club’s meeting on 15 April in the BKIK headquarters. Leading experts from GfK, Nielsen and Ipsos analysed the past year and the latest research data. Changed consumer and shopper behaviour and the changes in the FMCG sector were in the...
This new, 6-part series by Trade magazin and GfK Hungária Market Research Institute focuses on price trends, pricing policies and consumer expectations in terms of price. Last time we called readers’ attention to the fact that purchasing power per person decreased by 15 percent in 2009. One way out of...
Hungarian Mediaindex, a survey by Marketing&Media and Ipsos revealed that 83 percent of those asked expect growing advertising revenues on the Internet for the second half of 2010. The heads of the 100 most important companies, media enterprises and advertising agencies were asked about their opinion on domestic media expenditures....
The market of PDA devices, which are capable of transmitting data directly from the store via the Internet, has been standing still for quite a while. Neither Microsoft nor Symbian came out with user-friendly and reliable mobile systems. Several market players quit the segment, but the appearance of smartphones changed...
Energy drink category is a dynamically expanding one, which has been growing by two-digit numbers for years. Balázs Ruip, Red Bull Hungária Kft.’s trade marketing manager told our magazine that the group of consumers expanded: formerly energy drinks were the party drinks of trendy young people, but by know they...
The management of the Borsodi Brewery Co. has transformed: the former marketing director once again manages this area, and a new leader joined the trade organization. <!-- /* Style Definitions */ p.MsoNormal, li.MsoNormal, div.MsoNormal {mso-style-parent:""; margin:0cm; margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:12.0pt; font-family:"Times New Roman"; mso-fareast-font-family:"Times New Roman";} @page Section1 {size:612.0pt 792.0pt; margin:70.85pt...
At the annual contest of Trade Magazin, the producers, traders and agencies implementing promotions of the FMCG sector could compete for “The most successful promotion of the year” title. SPAR’s "The Smurfs" promotion was selected as the gold medalist of the Trade Category.The jury highlighted the professional and complex communication...
The retailers and restaurateurs near the Lake Balaton should carry out the replacement of the cash registers in...
According to the manufacturers the deadline to replace the cash registers seems to be sustainable – Pankucsi Zoltán,...
Slowly it becomes clearer, which companies will run data connection between the online cashiers and the server of...
The Minister of National Economy consulted nearly 30 cash register manufacturer on Friday evening. At the meeting, the...
A reader of onlinekassza.hu posed the question, that is it necessary to have online cash machines for those...
According to the article of Népszabadság, it seems that the domestic traders have to contract with foreign mobile...
It is impossible to replace all cash machines until 30 June – Vámos György, General Secretary of the...
The first important deadline has expired, but the first online cash registers cannot be purchased from Wednesday yet....
The GSM technology will be the basic for the mobile data communications and industrial SIM chip will be...
Despite the grace period, which lasts until 30 June, the Association of Information Technology, Telecommunications and Electronics Companies...
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Retail chain ranking 2011
Retail chain ranking 2010
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