High unemployment and the continued slowdown in economic growth in the Southern European crisis countries in particular is still hampering economic development in the European Union (EU). While the countries moving towards recovery are mainly in Northern and Eastern Europe, the next year will again be difficult for the crisis...
Last time (Trade magazin 12/2012) we analysed people’s relationship with brands using the metaphor of basic human relations. The main question now is what kind of marketing activity we can use to steer our brand in the direction of strong relationships.
The variable development of the consumer mood once again continued in July. On the whole, income expectations and willingness to buy remained at very good levels. The latter improved slightly while income expectations dropped a little. In contrast, economic expectations deteriorated further. Following a value of 5.8 points in July,...
According to GfK’s Household Panel survey, during the Easter period, even the lowest-income households are purchasing Eater sweets – mainly in hypermarkets. Two-thirds of households are buying ham. Last year about the same amount of ham was purchased as in 2011. Eggs and the bunnies are tightly connected to the...
According to the datas of GfK Retail and Technology, tablets are the “engines of growth”. in the electronics market. In 2012 the number of sold tablets increased by 180 percent exceeding 210 thousand pieces, mostly in the second half of the year, mainly due to the number of new brands,...
In the past few months, EU countries have demonstrated very varied economic data. Citizens of the individual countries evaluate the economic situation in their country and their own personal situation accordingly. These are the findings of the GfK Consumer Climate Europe survey which provides an overview of the development of...
Cottage cheese, stew, schnitzel and fried potatoes or pancakes? These are foods that the Hungarian housewives like to prepare. But which meal is on the table of the Hungarian families the most densely? The Vénusz was curious about what kind of foods the Hungarians prepare most frequently, and what are...
The Hungarian population consumes mineral water several times a week, in practice it has become part of the daily diet. An average household is purchasing about 330 liters a year, so about a monthly 30 liters. There is a growing market for value-added products Role: conquer the flavored waters and...
The overall Technical Consumer Goods (TCG) market in Western Europe achieved a sales volume of EUR 55.9 billion in Q4 2011. This corresponds to a decrease of 4.1% compared to the previous year. According to GfK TEMAX® Western Europe, with sales of EUR 191.5 billion in 2011, the total year...
This year both detergent and softener volume sales plunged by 10 percent. Softeners: the number of buyers fell considerably (the category’s penetration lowered from 68 to 65 percent from one year to another) and the average buyer purchased only 9.8 litres instead of 10.4 litres. Prices went up about 10...
Hirdetés
The retailers and restaurateurs near the Lake Balaton should carry out the replacement of the cash registers in...
According to the manufacturers the deadline to replace the cash registers seems to be sustainable – Pankucsi Zoltán,...
Slowly it becomes clearer, which companies will run data connection between the online cashiers and the server of...
The Minister of National Economy consulted nearly 30 cash register manufacturer on Friday evening. At the meeting, the...
A reader of onlinekassza.hu posed the question, that is it necessary to have online cash machines for those...
According to the article of Népszabadság, it seems that the domestic traders have to contract with foreign mobile...
It is impossible to replace all cash machines until 30 June – Vámos György, General Secretary of the...
The first important deadline has expired, but the first online cash registers cannot be purchased from Wednesday yet....
The GSM technology will be the basic for the mobile data communications and industrial SIM chip will be...
Despite the grace period, which lasts until 30 June, the Association of Information Technology, Telecommunications and Electronics Companies...
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Retail chain ranking 2011
Retail chain ranking 2010
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