Tag Archives: innovation

Similarly to other markets, sales of sweets are also growing in Hungary. Though it may sound surprising, rising prices are the main reason behind growth. The ISM in Cologne was attended by 1,593 exhibitors from 65 countries this year. According to Márta Kakuk, representative of Köln Messe in Hungary, it...

The hair care market is still dominated by shampoos but balsams have also been producing dynamic growth for years and sales of conditioners also began to soar last year. Demand for complex hair care is gradually developing in Hungary, which means demand for top quality hair care products. Apart from...

6-8 different types of detergents are used by average Hungarian households. Most housewives use specialised products and universal detergents at the same time. Dish washers, scrubbing powders and creams, germ killers are used most frequently. Cleaning stainless steel surfaces poses a new challenge for housewives, because these require special substances....

A map of the subsidies was published by R+D minister Károly Molnár at a symposium.  About HUF 350 billion in grant money to support research and development as well as innovation will be available in 2009-2010 in 80 different constructions. The “map” of the subsidies shows HUF 151 billion will...

A convincingly innovative character and successful market performance: These two attributes must be demonstrated by product ideas if they are to have a chance of winning the Fritz Henkel Award for Innovation.  Henkel has been awarding this prize, named after the founder of the company, Fritz Henkel (1848-1930), annually since...

What were the topics discussed by the leaders of companies present in Hungary as well? – Consumers are adapting to the new situation, but display different attitudes to various categories and brands which means that different promotional tools should be used – summed up her presentation Sabine Schnell, a director...

Event organising enterprises hope that recession will not have a drastic effect on their business. However, creativity is expected to play an even bigger role in the event marketing business in the future. Péter Varga, manager of Horizont rendezvény, believes that the domestic market is so diverse that it is...

Whether exhibitions are worth attending or not is a frequently debated question. Which exhibitions should be attended is another big question. It is already time for us to decide which events we’ll attend this year. Owing to the financial crisis and recession, we need to be more careful in making...

Although the effects of the financial crisis can be felt in the market of personal hygiene products, average sales are doubled during the Christmas season. Manufacturers have a large number of innovations waiting to be launched. The largest number of innovations appear in the face care segment which accounts for...