Tag Archives: innovation
Crises undoubtedly shake the foundations of existing systems and lead to the appearance of better structures. Companies disappear or merge, and unusual solutions are invented, with the survivors benefiting from the eventually arriving boom. New chapters are written for marketing textbooks, new terms are coined and the crisis management business...
Henkel’s acquisition of the National Starch businesses in April 2008 has brought about a substantial increase of sales. After adjusting for foreign exchange, sales rose by 11.6 percent. Organic sales growth, i.e. adjusted for foreign exchange and acquisitions/divestments, was a good 3.0 percent, falling within the range of our forecast...
I am not too worried about POS marketing which is good news for the profession and also for customers. Customers have been getting increasingly conscious for some years, but their shrinking purchasing power has now also become a major factor influencing sales. Demand is increasingly focused on cheaper food products,...
Though consumption of fruit juices dropped last year, strong brands were not particularly badly hit, because consumers appreciate innovations even in cheaper segments. Owing to increasing price consciousness, the time has come for PET bottles to play a bigger role. In 2007, fluctuations in global prices had a strong influence...
Leading beer brands are becoming increasingly cautious in the shrinking market. Instead of radical innovation, they focus on improving image and communication. The policy pursued by hyper markets of selling canned versions of brands formerly positioned in the premium segment at discounted prices has been successful in boosting their market...
Guests at the meeting held by Trade Magazin Márkaklub in late February were looking for an answer to the question of what opportunities arise for brands as the result of the economic crisis? Regarding sales and their composition expected for this year, the chairman of the National Retail Association, Péter...
The main objective of the event to be held on 13. May is presenting Hungarian agricultural and food products. Various meetings, debates, conferences will accompany the event and there will also be many entertainment programs for visitors. Revenues from the event will be donated to the Technical and Agricultural Faculty...
Sealed Air organises a special 2-day seminar for top management in retail and food processing on 1-2 April. In frame of the event European case studies will be presented by Cryovac market and business experts. It will provide a unique update on innovative new packaging solutions, merchandising techniques and formats...
The event is one of the winners at Tempus’s „2009 European Year of Creativity and Innovation” tender. The goal of the exhibition on 13th Mai is to show Hungarian agricultural products and foods. The exhibitoners are farmers, processors, retailers, etc. Also conferences and free time activities make the event colorful....
Innovation, product development, expansion of distribution channels, authentic communication without cost reduction – this is how we can sum up what has been said by participants of the Marketing Forum held by Karrier és Stílus Tanácsadó Kft. on 5. February about the way out of the crisis. “Regional and/or local...
Hirdetés
Legfrissebb tudósításunk az Onlinekassza.hu híreiből
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Not the best time to replace the cash registers
The retailers and restaurateurs near the Lake Balaton should carry out the replacement of the cash registers in...
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The NAV will not punish for the delay if it is unintentional
According to the manufacturers the deadline to replace the cash registers seems to be sustainable – Pankucsi Zoltán,...
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Agreement was born between NAV and the mobile companies
Slowly it becomes clearer, which companies will run data connection between the online cashiers and the server of...
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Online cash register manufacturers are ready to produce
The Minister of National Economy consulted nearly 30 cash register manufacturer on Friday evening. At the meeting, the...
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If you do not want online cash registers, than you should avoid the anonymous buyers
A reader of onlinekassza.hu posed the question, that is it necessary to have online cash machines for those...
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Roaming abroad will transfer the datas to NAV?
According to the article of Népszabadság, it seems that the domestic traders have to contract with foreign mobile...
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The trade professionals expect more governmental help
It is impossible to replace all cash machines until 30 June – Vámos György, General Secretary of the...
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The 1st of May is not the celebration of cash machine replacement
The first important deadline has expired, but the first online cash registers cannot be purchased from Wednesday yet....
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The online cash register will choose a mobile operator on the basis of signal strength
The GSM technology will be the basic for the mobile data communications and industrial SIM chip will be...
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IVSZ asks for a new deadline
Despite the grace period, which lasts until 30 June, the Association of Information Technology, Telecommunications and Electronics Companies...
Coming soon
Retail chain ranking 2011
Retail chain ranking 2010
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