Tag Archives: campaign

coca-cola_logo5

An anti-obesity ad rolled out this week from an unlikely source: Coca-Cola. The soft drink giant unveiled a campaign that will take on what it’s calling “the issue of this generation.” The first ad in the campaign, the 2-minute spot above, notes that Coke can “play an important role” in...

Tijottok753

The “TiJöttök” (It’s Your turn) program was launched with the support of the European Union. The program aims to present the scientific and technical careers and attracting the young Hungarians to choose among them. The program is starting on 7 May under the patronage of Dr. Cséfalvay Zoltán, Minister of...

Spar-nyul

The SPAR Magyarország Kereskedelmi Kft. has launched the “I’m with the rabbits” movement to protect the Easter bunnies. With the “I’m with the rabbits” campaign the SPAR calls attention to the responsible rabbit keeping. Rabbit at home? Think again!”- this message was waiting for those visitors who clicked on the...

Coca-Cola’s new ad, which will air during the most watched shows on CNN, FOX News, and MSNBC, will acknowledge that soda contributes to weight gain. But, of course, the spot will also make the point that obesity is the result of too many calories of any kind, and that over...

dinnye- SPAR

With the ripening of the Hungarian melon the sales have began at the same time in the Spar and Interspar stores. Since last week end, only Hungarian melon shipments have arrived to the central storages of Spar. The first significant amount of items are shipped by Békés County farmers to...

wellness

The campaign is based on the health tourism: the discount promotion offers of the tourist regions, connected to spa and wellness tourism, will be promoted domestically. According to the communication; the website of th e Magyar Turizmus Zrt. (Hungarian National Tourist Office) is the primary tool to promote all the...

szelektív gyűjtő

The Beverage Carton Environmental Protection Association (IKSZ) launches a large-scale awareness raising campaign this month, with the 48 million HUF support of the European Union. The campaign can be implemented in the scope of the Environment and Energy Operational Program of the New Széchenyi Plan. The aim of the IKSZ...

borozáshoz

The major nationwide campaign of the Agricultural Marketing Centre (AMC), that was launched to promote the wine region of the Danube has ended. The campaign has achieved its main goal: put the wines of the Plains in the forefront on the domestic market, and drew attention to the quality wines...

ALDI Hungary has just closed its prize show in which 367 valuable prizes went to the most loyal customers, among them the main prize: an AUDI A3 car. The promotion was celebrating the three year anniversary of ALDI being present in Hungary, so the campaign was centered around the number...

badacsony

Intensive internet and radio campaign will start around Stuttgart and Munich, with spots and games that are promoting the Lake Balaton in the German towns, in order to increase the number of Geerman tourist at the Lake Balaton. In  the region, 169 hotels of which 38 four-or five-star hotels and...