The campaign is based on the health tourism: the discount promotion offers of the tourist regions, connected to spa and wellness tourism, will be promoted domestically. According to the communication; the website of th e Magyar Turizmus Zrt. (Hungarian National Tourist Office) is the primary tool to promote all the...
The Beverage Carton Environmental Protection Association (IKSZ) launches a large-scale awareness raising campaign this month, with the 48 million HUF support of the European Union. The campaign can be implemented in the scope of the Environment and Energy Operational Program of the New Széchenyi Plan. The aim of the IKSZ...
The major nationwide campaign of the Agricultural Marketing Centre (AMC), that was launched to promote the wine region of the Danube has ended. The campaign has achieved its main goal: put the wines of the Plains in the forefront on the domestic market, and drew attention to the quality wines...
ALDI Hungary has just closed its prize show in which 367 valuable prizes went to the most loyal customers, among them the main prize: an AUDI A3 car. The promotion was celebrating the three year anniversary of ALDI being present in Hungary, so the campaign was centered around the number...
Intensive internet and radio campaign will start around Stuttgart and Munich, with spots and games that are promoting the Lake Balaton in the German towns, in order to increase the number of Geerman tourist at the Lake Balaton. In the region, 169 hotels of which 38 four-or five-star hotels and...
The METRO Kereskedelmi Kft. launched a game in which their customers and employees can also participate for the prizes. The two-week campaign focused on the Fine Food private label product line, which provides high-quality, harmonious flavors in eye-catching packaging on a discount price.The campaign has been built on the slogan...
Energizer batteries are available in all retail channels. According to Orsolya Varga, Energizer Magyarország Kft.’s trade marketing manager the focus is different in every channel, but the company is able to offer the right product to each partner. 2010 is the year of rebirth for Energizer products as the whole...
Condom is one of the few product categories which were able to increase sales recently. László Pusztai, SSL Magyarország Kft.’s Durex category manager told our magazine that a large part of consumers decided to live their sexual lives more responsibly after the crisis broke out and this might project further...
Anyone who buys in a hurry, can now serve a good purpose. With a half kilometer running one can contribute to the charity fund of the Kékkúti Mineral Co., bottler of Theodora, with 5 HUF. The company will donate the amount to a public chosen NGO. The treadmills of Theodora...
The Hell Energy Hungary marketed its new packaged product, due to the increased consumer demands. The 500-ml PET bottles of energy is gaining with the advantage of resealing consumers, among the home costumers and partying young people. No later than the end of November in the entire distribution area, ie,...
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