Bakery products are popular in Hungary. Production is fragmented however, which means resources are not sufficient for powerful marketing. According to József Werli, secretary of the Hungarian Association of Bakers, 2007 has been an extraordinary year. The price of flour rose as a result of growing corn prices and the...
Precise planing is needed in order to achieve the major boost in sales that is expected in the Christmas season. Most companies begin planning their special packages and offers for Christmas several months in advance. – We try to work out as many different combinations as possible, so that everybody...
Zoltán Fórián, head of division, Agrár-Európa Kft., pointed out that there is confusion in the press regarding the expected increase in demand and the extent of price rises. According to the latest OECD/FAO forecast, only less drastic price rises are expected in the next 5-7 years. As a result of...
Despite negative market trends, the atmosphere was pleasant at the Business Days conference organised by Trade magazin and Lánchíd Club in Tapolca, on 26-28. September with nearly 300 guests. During the opening of the conference, Zsuzsanna Hermann, editor in chief of Trade magazin briefly introduced our new periodical, which has...
According to Béla Kertész, general secretary of the National Packaging and Moving Association, the quantity of packaging materials used by the Hungarian economy is still only half of the European average. Hungarian consumers are not too interested in the environmental impact of packaging materials and are also surprisingly conservative in...
The block of people who regard cheese as being identical with trappista is still substantial and constitute the majority. The situation is however, changing slowly. – In Hungary, there is a strong tradition of consuming trappista cheese, which is recommended for people who maintain a health-conscious diet, as a result...
According to an analysis prepared by Zoltán Fórián, head of division in Agrár Európa Kft. for Éfosz, substantial price rises will dominate the world market of food in 2007 and higher prices are likely to stay with us in the long run. Though globalisation had kept food prices low for...
Buying batteries has become an everyday necessity. There has been a shift in the battery market towards rechargeable batteries, as these are much more economical to use. – The market share of rechargeable products is constantly growing as a result of the spread of digital equipment, which requires mobile power...
During the Hungarian privatization, the international wine sector and market have gone through its revolutionary period what has resulted in a change we have never experienced before. The Hungarian wine sector and wine market follow the international trends in many ways but in shifted phases and of course at different...
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