“Live it the premium way” is the slogan of the Swiss-Hungarian import company LifeBrands Kft. that aims at filling a market niche, by providing the Hungarian market with products that improve the quality of people’s lives.www.lifebrands.hu. The question is: Will people order Norwegian artesian water with their coffees or drink...
The owner of Emporio Armani Caffé builds on the appeal of the brand. It was designed by the fashion guru himself and features Art Deco and minimalistic elements. The menu is fashionably small and features the lighter meals of 21-century Italian cuisine, made from quality base material.
It is constantly debated whether trade fairs and participating in them are necessary. Ilka Theil, marketing leader of Idea Zone says that statistical data from 2008-2009 are significantly worse than trade fair data in previous years. Many fairs have become smaller, some merged and others disappeared. Some people say this...
A new food chain is under organisation under the name: Koppány. The supply includes delicacies such as buffalo sausage, gray beef-steak and a wide range of Hungarian goods, which cannot be found at the large commercial networks. Megyesi Zoltán, owner of the Koppány Hús Hungaricum Kft. who opened the chain’s...
Because of the increasing chocolate consumption due to the advent period, Boci introduced new products. The Orange Santa Claus chocolate figure was specially prepared for Santa Claus. The chocolate is made of dark chocolate candy, flavored with orange powder and by adding dried orange pieces. A new product for the...
On 3rd and 4th of December, the 10th Hungarian Wine Marketing Conference will be held in the Hotel Sopron. A special wine competition will be linked again to the anniversary event. Now it is a tradition, that the end-of-home wine events, Hungarian Wine Marketing Program organizers summarize the experiences of...
In short terms food prices can remain high because of the very delicate balance between supply and demand – claim international experts. Many say, it can cause a food crisis. Although the food prices have gone down, compared to their 2008 peak, food prices are still much higher than before...
According to the communication of the clothing chain; Marks and Spencer starts distributing food and household goods in its UK stores in the future, such as Kelloggs cereal, flakes Coca Cola and Persil detergent. According to director Stuart Rose; the reason of the conversion, is that the purchase will become...
Recession did not leave the world’s champagne market intact, but the decrease in domestic consumption was below the average at 10 percent. In terms of volume tank-fermented champagnes, especially the sweet ones still prevail, but bottle-fermented champagnes start to gain popularity with dry champagnes leading the way. According to Imre...
According to data by the Hungarian Factoring Association, factoring services only made up for 2.5 percent of the GDP in 2008, while the same ratio in the EU is almost three times higher. Even more surprising, when considering how much Hungarian SMEs lack capital. A wide range of factoring services...
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