Tag Archives: marketing
The Gold Friday campaign of the Dreher Sörgyárak Zrt. in connection with the Arany Ászok brand was relaunched in April this year. The campaign last year has brought renewal not only for the brand but also for the Horeca sector. The campaign succesfully aims to reverse the negative trend of...
Pepsi began a large offensive: in the first quarter the company spent 25 percent more on advertising than a year earlier. The marketing campaign is the part of a major restructuring program, which otherwise results in a significant cost reduction and in redundancies: 8,700 jobs will be terminated, it’s about...
The Milk Marketing Board Interprofessional Organization ends its milk export support program as well as the promotion of the healthy nature of milk – instead the organization will concentrate on increasing production and efficiency – announced Lukács László managing director in a background interview. In the future, they will encourage...
Early this year an American ‘businessman’ was arrested in Chile because he tried to smuggle USD 6,000 worth of ice out of the country. The ice came from the protected Jorge Montt glacier in Patagonia, the world’s fastest ice river. Who buys this type of ice? Cocktail snobs in American...
The first strategic marketing consulting firm targeting startups will enter the market in the Central and Eastern European region. The Empress Tree Marketing provides rapid and balanced growth for the beginner domestic IT companies. The company provides immediate access to the most important investors, distribution partners, technology communities and users...
The Coca-Cola placed its remote controlled vending machine at a shopping center in Istanbul on the occasion of Valentine’s Day. The vending machine was exclusively designed for couples. In contrast to normal machines, it did not accept t money. One could only get drinks if the pairs showed that they...
The Danish Carlsberg brewery inaugurated one of the grandstands of the Parken Stadion, the home of FC Kobenhavn’s football team – writes Nemzeti Sport Online. The inauguration was a really stylish: similar to the inauguration of ships a bottle was broken on the baptized object. Instead of champagne beer was...
The www.onrail.at, which is Austria’s popular travel magazine draws the travelers’ attention that touring in Hungary has never been so favorable as now. According to the latest flash report of the Central Statistical Office; in the past year, more than ever Austrian guest nights were recorded by the domestic commercial...
The Anheuser-Busch U.S. brewery spent 15.75 million USD on TV advertising in four and a half minutes. It is true that it was broadcast during the finals of the Super Bowl, the world’s most watched television program, watched by 100 million television viewers. The price of a 30-second advert spot...
Soproni is a brand focusing on the appreciation national identity, and their latest campaign revolves around the real strength of media and interactions. Soproni has invited their own followers to discuss which Hungarian values they are the most proud of. The success of the campaign is reflected by the fact...
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Retail chain ranking 2010
Retail chain ranking 2009
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