The dream of marketing managers is to have as much information about consumers as possible, in order to be able to implement successful campaigns. Thanks to the SafeBrand service, brand loyal consumers who are happy to use the customised offers they receive don’t belong to the realm of dreams any...
The Médiapiac and the Thinkdigital have launched a series of roundtable discussions under the Think Digitally! title. For the first time, the participants of the FMCG industry shared their experiences and expectations with the market. The roundtable discussion was published in the March-April issue of the Médiapiac professional journal. Due...
From May to August, on one side of the Coca-Cola labels the name of consumers will be placed to the place of the brand name of the. In Hungary, the Coca-Cola sign will be replaced with Hungarian first names and nicknames. The most popular Hungarian first names will appear on...
Accurate records will be created over the domestic pig population – Horváth István, comissioned Minister told Világgazdaság. A marketing campaign will also be launched to clarify that the consumption of pork is not unhealthy. According to the Pork strategy, adopted in August 2012, the pig population should be doubled in...
The Lidl and its brand communications partner, the Carbon Group Communication continued their We Preserve Values campaign in 2012. On the basis of the researches, the focus was put on quality control in the spring of this year. The basics of this spring’s four campaign films are largely the same...
HEINEKEN Hungária is working together with four agencies from 2013. The brand communication strategy and creative functions will be provided by ACG, the media agency tasks will be carried out by Starcom, the corporate PR activities will be provided by Uniomedia Communications, while brand PR will be carried out by...
The reputation of Hungarian Wines can be increased further by using the renascent Eastern relations and with appropriate marketing support – Tóth Katalin, Deputy State Secretary of the Ministry of Rural Development said n Budafok at the award ceremony of the national “Oenology Profession’s Accomplished Student” competition – kormany.hu writes....
The Hungarian Association of Hotels and Restaurants (MSZÉSZ) and the Hungarian Tourism (MT) Ltd. launched a Széchenyi Rest Card communication campaign lasting linked to the campaigns of the MT. The national marketing organization offers the tourism products and regions for four seasons. Active and ecotourism is in the center of...
There a couple of interesting ways to serve tea, so in the nexr few days we are going to present you the ones you probably haven’t seen on Hungarian websites yet.
There a couple of interesting ways to serve tea, so in the nexr few days we are going to present you the ones you probably haven’t seen on Hungarian websites yet.
The retailers and restaurateurs near the Lake Balaton should carry out the replacement of the cash registers in...
According to the manufacturers the deadline to replace the cash registers seems to be sustainable – Pankucsi Zoltán,...
Slowly it becomes clearer, which companies will run data connection between the online cashiers and the server of...
The Minister of National Economy consulted nearly 30 cash register manufacturer on Friday evening. At the meeting, the...
A reader of onlinekassza.hu posed the question, that is it necessary to have online cash machines for those...
According to the article of Népszabadság, it seems that the domestic traders have to contract with foreign mobile...
It is impossible to replace all cash machines until 30 June – Vámos György, General Secretary of the...
The first important deadline has expired, but the first online cash registers cannot be purchased from Wednesday yet....
The GSM technology will be the basic for the mobile data communications and industrial SIM chip will be...
Despite the grace period, which lasts until 30 June, the Association of Information Technology, Telecommunications and Electronics Companies...
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Retail chain ranking 2011
Retail chain ranking 2010
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