Tag Archives: marketing

Competition getting ever tougher in all categories, growth opportunities becoming more scarce and radical cost reductions call for new ideas every day to bring tangible results at minimal costs. Trade Marketing Club has invited well-known experts to its conference to talk about their projects and answer questions. The topics we...

We recommend the Trade Marketing Club for trade marketing, marketing and sales professionals primarily. We hold a club meeting each quarter of the year, where lectures are held and experiences can be shared and discussed. Our web sites www.trademarketingcentrum.hu or www.trade-marketing.hu are accessible for everybody and a several hundred page...

A congress was held by the Dairy Products Association under this title on the 7th December. The main topic was market prospects for domestic dairy products and the related marketing tasks. It was pointed out that agricultural producers receive the smallest part of the revenues from these products. The market...

1952 – Stalinism is still raging in Hungary when the first bottle of Vénusz cooking oil comes off the production line. How such a name could be chosen in those times is still a mystery. In any case, this brand is present even in the smallest stores today. Both the...

GLOBUS canned foods named after many places in the world, can be prepared in micro wave ovens within 2 minutes.

70 per cent of French retail trade in food is concentrated in the hands of the five biggest companies. The largest European chain, Carrefour has its HQ in France and plays a dominant role in the market. France is also the second largest market in Europe, after Germany, with over...

A substantial part of total coffee sales take place in the HoReCa sector: over 2 thousand tons of coffee equalling HUF 7.4 billion in revenues is sold here. Quality seems to be the new trend in the HoReCa sector. Owners of HoReCa businesses are investing more and planning for longer...

In Hungary the beer market is rather static, the yearly turnover is 7.5 million hectoliters (6.9 domestic and 5-600 thousand foreign production). The low-price segment (at present with 15% market share) has widened, while the middle-price segment has decreased. With the EU accession the market has become more open, with...

Since accession to the EU, Hungarian milk production has changed markedly. While milk processing enterprises purchased 1.550 billion litres in 2004, this figure was only 1,370 billion litres in 2005. Sales of milk and milk products from domestic production continued to decline last year by a further 6 per cent...

Unfavourable weather limited Hungarian production of vegetables and fruits in 2004 and 2005. EU subsidies were not available in the year of accession and only became available much later than expected. In 2006, the weather was more favourable and overall production is expected to reach 2.6 million tons. According to...