Peers play a greater role in teen girls’ dissatisfaction with their bodies than television or social media, a new study suggests. The research included 237 Hispanic girls, aged 10 to 17, in the United States who were asked a range of questions, including how they felt about their bodies, whether...
It is worth following the changes fast food restaurants have gone through recently. What is most striking is that they are rapidly adapting to changing trends and consumer habits. Consumer expectations do not concern restaurant types but the services they provide, which trend leads to some kind of convergence in...
Femina.hu has been a well-known women’s website for years in Hungary and now Femina Media also appears on the scene. Mariann Szabó, Femina.hu’s online advertising executive told our magazine that the website was launched in 2007 by a Hungarian owner György Gyulai. After the great change in design and structure...
A record number of 630 entries from twenty countries arrived to one of Hungary’s most prestigious and only accredited international wine competition the VinAgora International Wine Competition, held for the 13th time. The 2009 vintage Fahordós Ezerjó wine of the Frittmann Testvérek Kft. became the winner of the dry white...
Hungarian customers are more likely to be influenced by advertisements and commercials than most other nations in Europe. Nielsen market research company carried out the survey in 55 countries. The online world is increasingly reflecting the offline world, with the web’s 50 most-popular brands consisting more than ever of businesses...
Hlf of the people between 18-64 who are persent on at least one community portal, get use these type of sites on a daily basis. On IWIW and Facebook, women are more active, wheras men appear to prefer Myspace and Twitter – KutatóCentrum’s and Marketing&Média’s new survey in January 2011...
The last autum-month of the year showed an increase in terms of time spent on listening to the radio, which led to a higher contact-number for advertisers. In November 2010, on an average weekday or average weekend-day, 88.6 percent of the population aged 18 or over, to be more exavt,...
This October was the time when those who spend the most money on shopping and are in the highest social-financial status spent the most time listening to the radio. In October 2010 – on an average weekday or average Saturday, Sunday – 88.3 percent of Hungarian citizens over 15 listened...
The online shop estkönyvek.hu was launched on 30th September by Est Media Group Ltd (EMG) and KÖNYVLABOROK Ltd, based on the contract signed on 29th June. The testing of the site proved to be successful, so everybody can reach estkönyvek.hu from now on. EMG has already started a campaign to...
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