According to mediainfo.hu a hughe coffee-cup drives trough Budapest. On the Podium car of Celcsoport Media stands a 2×2 m big Twinings tea-cup, rounded by real grass. Maresi Foodbroker Kft. started its Twinings campagne in November, from the special tea-cup letts off steam and bouquet of bergamot.
The tv company developed its on-line portfolio, the new sites are myvideo.hu and tenyek.hu. From 1th November Adaptive disposes TV2′s on-line surfices together with kreativonline.hu, port.hu, szinhaz.hu, hirszerzo.hu and etc. The on-line sales house coveres ¾ of the Hungarian on-line market.
Junk food ads have been appearing less on British television, thanks to an April 2007 ban on ads that mislead nutritional value, encourage excessive food/beverage consumption, or otherise promote an unhealthy lifestyle to kids 16 and under. In July ’07, the limitations were extended to magazines, the internet, newspapers, billboards...
Ambient signed agreements with the biggest domestic Digiatal Signage (DS) firms in Hungary, a huge digital indoor chain were instituted. Ambient Media Kft. increased its offer with Infirio Retail’s 32 screens, CommOnline’s 100 screens and Praxis Plazma’s 120 tvs. The bigest growth came with the agreement of the Plazma Media,...
An exclusive agreement about co-operation has been signed by POS Media Ukrajna and the METRO chain. POS Media Ukrajna will supply in-store communication tools for 20 Metro Cash & Carry stores in the Ukraine.
It is the first case, that specialist make conference about the consumption of youth under 18, in Hungary. On 1. October marketing sages go to the Magyar Telekom headquater. Teen Hungarian Customers Conference is a part of Hungarian Consumers Platform, after this event you will know more about the lifestyle,...
The recently established TV2 Brand Care group and the spot types developed by them were the topics of a roundtable discussion held in June. In recent years, TV2 has been focusing on developing and selling special, non-spot types of advertising. However, a recent change in strategy has resulted in a...
It was a little weird, reading a book by an author I know personally quite well. I think it takes a lot of courage to write a book about Hungarian consumers. It also takes a lot of knowledge and experience and even creativity. Typical consumption models are illustrated in different...
According to research by GfK LHS HealthCare, parents, the media and friends have the largest influence on the dietary habits of children in primary schools. According to 34 per cent of the people interviewed, children receive perfectly adequate information regarding a healthy diet in school, while another 35 per cent...
The retailers and restaurateurs near the Lake Balaton should carry out the replacement of the cash registers in...
According to the manufacturers the deadline to replace the cash registers seems to be sustainable – Pankucsi Zoltán,...
Slowly it becomes clearer, which companies will run data connection between the online cashiers and the server of...
The Minister of National Economy consulted nearly 30 cash register manufacturer on Friday evening. At the meeting, the...
A reader of onlinekassza.hu posed the question, that is it necessary to have online cash machines for those...
According to the article of Népszabadság, it seems that the domestic traders have to contract with foreign mobile...
It is impossible to replace all cash machines until 30 June – Vámos György, General Secretary of the...
The first important deadline has expired, but the first online cash registers cannot be purchased from Wednesday yet....
The GSM technology will be the basic for the mobile data communications and industrial SIM chip will be...
Despite the grace period, which lasts until 30 June, the Association of Information Technology, Telecommunications and Electronics Companies...
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Retail chain ranking 2011
Retail chain ranking 2010
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