Tag Archives: Nielsen

Retail revenues rose by 2 percent in case of the sales in the ninety-food categories continuously measured by Nielsen, between December 2012 and March 2013, compared to the previous comparable period. During the last four months, the turnover reached approximately 440 billion HUF. In terms of volume, the stores sold...

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If the majority of people try to cut down on their grocery spending – according to our first-quarter survey 72 percent of them do – these efforts have a major influence on their consumption and shopping habits too. Nielsen ShopperTrends surveyed shopping habits in the autumn of 2012 the last...

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Hungarian consumers consider their personal financial situation much more favorably forthe next twelve months, than in the survey in first quarter carried out three months ago. As a result Hungary’s consumer confidence index increased. The Nielsen consumer information and knowledge services company measures the consumer confidence quarterly in fifty-eight countries....

Dijatado

The communications and marketing program of Aranyászok won the special prize of the trade marketing profession last year, however, this year, the campign won the Most Successful Promotion in 2012 title. The Aranypéntek (Golden Friday) campaign was made by the Human Telex Reklámügynökség (Human Telex Advertising Agency) in both years....

Nielsen

Ice cream value sales were up 19 percent in February 2012-January 2013 if compared with the base period; in volume sales the Nielsen Retail Index registered plus 11 percent. The size of the market was above HUF 23 billion. Hot weather and innovations were driving growth. Sales kept concentrating: 50m²...

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Consumers spent nearly 20 billion HUF for toothpaste, toothbrush and mouth water between March 2012 and February 2013. Hungarian consumers are open to the novelties: Most of them tried at least one newly marketed oral care products, in the six months before the survey. Toothpaste, toothbrush and mouth water had...

Nielsen

A recent study by Nielsen emphasises that the mobile phone is the most important communication device and medium for many people. Although mobile shopping is still in an early stage of development on world level, a growing number of smartphone owners use their devices to compare prices and gather information...

pálinka

Vodka and bitters overtook pálinka on the domestic market of spirits in 2012 – writes [origo], after Magyar Nemzet. The change is due to the excise tax increase. Until 2011, pálinka led the retail sales of spirits in the national retailing on the base of volume. But in 2012 vodka...

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The share of private label products in the total domestic food retail turnover has increased by 25 percent in 2012, from the 24 percent of the previous year. In terms of volume the index decreased from 35 to 34 percent – Nielsen consumer information services company informs. Nearly 345 billion...

When introducing a product during a recession, a company has to take on a few extra challenges. A Nielsen study conducted in the USA revealed that these days investing into innovation has to be prepared more thoroughly than before. As part of a 58-country survey (in the 3rd quarter of...