Tag Archives: Nielsen

The sales of sweet biscuits increase 13% last year in value and quanta too between June of 2006 and Mai of 2007. július 13.  According to Nielsen datas the total quanta was over 26,000 tons, the sales value achived HUF 21billion.

European confectionery private label market share is continuing to grow strongly, according the latest statistics by Neilsen for the Private Label Market Association. Results indicate that the retailer brand market grew strongly across 15 of the 18 countries studied by Neilsen. Western European countries had significant growth, despite strong competition...

Olive oil is a small category but it shows dynamic growth. Annual retail sales exceed HUF 2 billion . According to the Retail Index of Nielsen, growth was over 21 per cent last year. Sales of olive oil are concentrated in stores of the largest size. Hyper markets have a...

Mostly small to medium businesses are interested in joining the international production of private labels in Hungary. 1,600 companies from 70 countries attended the world exhibition held in Amsterdam at the end of May. Sixteen Hungarian enterprises occupied 162 square meters of exhibition space, rented by AMC. According to Olga...

Consumer research has become the focus of market research lately. As a result of increased interest shown in the subject, Esomar held a conference with the title „Knowledge about consumers 2007” in Milan, at the end of May. Market experts from 52 countries had gathered in Hotel Le Mériedien Gallie...

According to Tamás Szendrő sales director, the first one and half years of the store modernisation program of Match has been a success. Sales in the modernised stores have risen by over 10 per cent compared to earlier periods. He regards his job as attractive, because he enjoys participating in...

We are in a small family store in the medieval city centre of Spoleto. This is a typical example of the traditional retail businesses which still hold a 30 per cent market share in Italy, according to Nielsen data. „Losfizioso” (Delicacies) – is written on the sign over the entrance...

External influences participate in making competition harsher. According to Judit Tóth Szalókyné, director of Nielsen, analysis of consumer expectations is playing an increasingly important role in gaining an edge in competition.. Sales of products in the biggest categories showed expansion last year, compared to the preceding year. Expansion of private...

Average prices of sun lotions are falling in modern store types, where most sales are concentrated. Longer and warmer summers generate increased demand, inviting private labels to enter the market. Manufacturers’ brands are however, quite successful in maintaining their market positions. According to data from Nielsen, one out of two...

Retail sales of women’s hygiene products are increasingly concentrated in drugstores. According to data from Nielsen, their market share grew by 3 per cent last year, but hyper markets still account for most sales. Combined total sales of pads, pantiliners and tampons grew by 6 per cent and exceeded HUF...