Tag Archives: POS

One of POS Services Kft.’s novelty products is the Coupon Book. In Hungary the popularity of coupons is growing. So far our experience is that the highest number of coupons is used in hostess promotions or with coupon dispensers located right at the shelves of participating products. The 2nd Coupon...

Tesco PR IMG_1430_opt

POS Services Kft., the media sales partner of Tesco Hungary makes its latest advertising tool, called POP-UP available in Hungary from 1 October 2012. This tool is placed on shopping trolleys’ handles, but unlike former tool Clipon it is mounted vertically and therefore keeps attracting shoppers’ gaze the whole time...

The so-called Oscar prize of the Hungarian commercial and marketing trade is the 10th anniversary EFFIE-gala, where the POS campaign of SPAR Hungary Ltd and D’arcy Avenue has won a silver award. This year, a record number of competitions (105) have arrived, and the jury consisting of famous marketing- and...

Pöttyös is the best known túró rudi brand, what is more, a survey by Braun & Partners and GfK Hungária in the spring of 2010 revealed that it was also the strongest on a national level. In the past couple of years innovation became the brand’s strongest driving force, surprising...

On the cleaning product and utensil market it is visible that households started economising because of the crisis. Category operations assistant manager Renáta Rabóczki shared Unilever’s experiences with us: – Consumer habits have changed. Only innovative, environmentally friendly products with a good price/value ratio were able to grow. Consumers have...

Contradictory trends have been experienced in the biggest chemical category – that of washing products. On 5 August Nielsen published a communication about detergent sales declining by 9 percent in value in the first six months. Manufacturers came out with many novelties in the first half of the year, in...

Europe’s leading in-store media company, POS Media Europe bought a majority share in Célcsoport Média Kft. Célcsoport Média and POS Media Hungary have been operating in the same field in the last seven years. With the transaction both companies will be able to better the level of their services.

100 exhibitors, 60 presentations and the FUTURE SUPPLY CHAIN is waiting for the professional visitors at the Syma Rendezvényközpont, between the 15th and 17th of September on 2000 square meters. The DIGITALEXPO, SignExpo and GINNT EXPO will provide a complete overview of info communication and of information technology, which are...

After it’s recent successful expansion into Ukraine and Turkey, POS Media Europe, the leading European point of sales media agency, has acquired a majority stake in Célcsoport Média Ltd in Hungary. Célcsoport Média has been active on the in-store media market for the past 7 years, next to POS Media...

In Hungary, the bin bag market surpasses the value of HUF 4 billion. According to Csaba Horváth, the managing director of Hok-Plastik, because of the influence of fossil fuel price trends the market is characterised by extreme changes in price. In the fierce competition the only way to survive is...