Some products, like for example diapers, are essential in baby care. According to Ildikó Kardos brand manager of Libero, the history of disposable diapers goes back to the 1950’s. While liquid absorption capacity had been the most important criteria for diapers in the beginning, flexibility has become the recent trend....
Health consciousness has been the most important trend in recent years. Manufacturers are adapting to changes in consumer preferences and hyper markets often allocate separate shelf space to healthy products. Functional foods with specific health benefits are increasingly popular. One of the best known places where innovation has been pursued...
Praline is an ideal gift, provided its not a private label. This is what brands are counting on when they increasingly focus on the gift function. The praline market which has been growing steadily for years, actually showed decline in April and May this year, compared to 2007. – No...
While prices are rising, demand is shrinking in the market of meat products. There are differences between categories in the extent of recession, in the market share of private labels and in that of pre-portioned products. A wave of price rises has begun in the summer. – As meat and...
Krisztina Gurály joined the marketing and sales team of SIÓ-ECKES Kft on 14. July. As trade marketing manager, she will be responsible for partner specific activities, POS activities and materials, as well as for a number of other strategic tasks.
STI group – the number one manufacturer of displays in Europe –formed a subsidiary for supplying the Central-Eastern European market in June. STI Display Hungary Kft will supply creative POS solutions for multinational and regional clients. . STI is supplying the Central-Eastern European market via its subsidiaries in the Czech...
As of August 2008 POS Media Ukraine has entered into an exclusive partnership with the wholesale retail chain Metro Ukraine, which represents 12% of the retail sales in the Ukraine. The recently opened branch office of POS Media Europe in Kiev will be marketing and selling a wide range of...
The SIÓ-ECKES sales and trade marketing group has a new member, Krisztina Gurály, from 14 July. The specialist worked several years at FMCG companies’ sales and trade marketing group, also as leader. She will be responsible for partner specific activities, POS activities, etc. .
A new special technology, where no alcohol is produced during brewing. Fermentation does not have to be stopped prematurely and alcohol does not have to removed subsequently.
An interesting night event was held by the Hungarian section of POPAI in Interspar Eurocenter, on 2. June. The event served as a training exercise for experts of POS promotional tools. The event is accessible for POPAI members only and is named “Master course”. Participants are presented a new topic...
E-mail Facebook Twitter RSS