Hair dye belongs to the smaller categories on the cosmetics market, but it is very important and it expands by 3-5 percent every year. No wonder, as many decide to dye their at home instead of having it done at hair saloons – says Tünde Illés, Henkel’s junior brand manager....
Every month, more than 3 million cars can be accesed at the Shell filling stations, with the help of the advertising tools of POS Media Hungary. The advertising spaces at Shell gas stations offer a new alternative to car users. With the agreement with Shell – that operating 250 gas...
According to the results of Visa Europe; Visa debit cards performed well last year. Total card spending increased by 6.3, while the number of POS transactions increased by 10 percent. The total value of Visa card transactions increased by 3.7 percent during 2009 in Europe, reaching 856 billion euros. Beside...
Under the agreement between POS Media Hungary and Tesco Global, POS Media Hungary is still entitled to the exclusive sale of three communication tools in Tesco hypermarkets. According to the communication of POS Media Hungary; under the agreement between the two companies, POS Media Hungary is still entitled to the...
We spent less this year for Christmas, but used more our bank cards. The Christmas of 2009 is more modest than in the previous years – but we still spend more to our loved ones than on holidays – shows the analysis of Budapest Bank. The number of credit card...
Whisky or whiskey? The origin of the drink determines, how to write its name. This is also a key factor in the Wisk (e) y defining features as well. The Beam Global Deutschland intended to show every taste from all over the world on a display, which reflects the simplicity...
The juice category will surely not sleep the winter over, since these vitamin-providing beverages is about to enter the high season. According to Nielsen’s data, juice sales in September 2009 are at the same level as a year earlier, while combined fruit juice/drink sales fell by 10 percent. At the...
After the increase in excise duty and VAT, spirit distributors spent most of 2009 with rethinking their price strategies. Although the number of spirit buyers is declining, the average price of spirits started to grow this year. According to László Nemes, Bacardi Martini Kft.’s marketing director quality spirit producers did...
Consumers accept pre-packaged wieners and do not think of deli counter wiener as better. The price advantage of the latter is also dwindling and it is important to be aware of this before the New Year’s Eve sales peak. Consumers are economising and one of the winners is “red products”,...
As a result of austerity measures, the praline market has also stepped on the brake: growth rate drastically slowed down and now approaches stagnation. Bonbonetti’s sales director, György Seregi is of the opinion that great brands hold on to their market positions, but only with the help of extensive marketing...
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