sör - Trademagazin

Taste magic
Date: 2024-04-25 07:45:02

Design studio Nendo has created a glass with a slanted profile for Japan’s oldest beer brand, Sapporo, which has an influence on how the drink interacts with the palate of...

Heineken achieved strong volume growth in the first quarter
Date: 2024-04-24 12:24:48

Heineken, the world’s second largest beer producer, achieved a 4.7% increase in organic beer volume in the first quarter, significantly exceeding analysts’ expectations. The year-on-year volume growth is an encouraging...

Dreher presents a new top-fermented beer
Date: 2024-04-22 12:11:55

Dreher Sörgyárak expands its alcoholic portfolio with a new ale-type beer. Thanks to the three types of hops, Dreher Blonde Ale, which has a characterful yet light taste, presents an...

Borsodi: The Coors championship season has begun
Date: 2024-04-22 12:10:30

Pursuant to the agreement between the Borsodi Brewery and the Hungarian American Football Association (MAFSZ), Coors became the title sponsor of Division I and the media supporter of MAFSZ for...

The ancient beer that has been given a new life is made from surprising ingredients
Date: 2024-04-22 11:12:35

An ancient Mesopotamian beer recipe has now been given a new lease of life as modern brewing has managed to use old bread crusts to make the drink, reducing its...

The raspberry-flavored, low-calorie Dreher 24 has arrived
Date: 2024-04-12 11:20:55

The product is not only new in flavor, but compared to other products in the portfolio, its calorie content is low. Alcohol-free beers, whether fruit-flavored or non-flavored, continue to be...

The IPA is not from there, as we thought until now
Date: 2024-04-08 11:49:18

According to the information provided by CNN, the legends according to which the IPA was intended for the British soldiers in the Indian colonies, do not completely cover the reality....

You can now vote for the recipe of Ország Sörén
Date: 2024-04-05 11:25:59

The national online voting has started, where the Hungarian beer fans can decide on what kind of completely unique and newly created recipe the Ország Söre should be made, and...

Tuned to premium
Date: 2024-04-05 10:40:10

This article is available for reading in Trade magazin 2024/4 The combined sales revenue of the five biggest brewers in Hungary – Borsodi Brewery Kft., Carlsberg Hungary Kft., Dreher Breweries...

European Championship Won’t Save German Economy, Study Shows
Date: 2024-04-03 09:32:14

The European Championship to be held in Germany this summer is unlikely to turn into a summer fairytale for the euro zone’s largest economy as it struggles for growth, a...

Carlsberg taps into ‘curiosity’ and repositions its beer globally
Date: 2024-04-02 09:01:10

For the first time ever, Carlsberg will run a global campaign across 120 markets to reposition its flagship beer brand. The campaign focuses on how any progress in the world...

Summer arrives early with the new flavour of Borsodi Friss
Date: 2024-03-27 12:05:36

The Borsodi Friss product line is being expanded with a new member with an exotic taste. The mango-passion fruit flavored, 0.0% alcohol-free and low-calorie beer is now available in stores...

Budweiser Teams Up With Artist Peter Blake On New ‘Pop Art’ Can
Date: 2024-03-26 09:28:33

Beer brand Budweiser has teamed up with Sir Peter Blake, the artist behind the cover of The Beatles’ Sgt. Pepper’s Lonely Hearts Club Band, on a new series of Pop-Art...

Dreher comes out with a lighter-tasting, yet characteristically hoppy beer
Date: 2024-03-20 10:34:22

The latest beer from Dreher serves a new, growing consumer demand by offering a lighter flavor profile to customers. Dreher 4.0 provides a quality beer experience easily, with a 4%...

Beer in a new dress
Date: 2024-03-13 10:01:02

Design studio Flying Objects has won a Red Dot Design Award for the design and brand revamp of Hedon brewery’s image and product packaging. This article is available for reading...

Oettinger acquires non-alcoholic functional beer brand JoyBräu
Date: 2024-03-07 11:42:55

German beer and soft drink maker Oettinger has acquired protein beer producer JoyBräu. The Hamburg-based start-up, founded in 2016, holds two patents for manufacturing and processing technology used in making...

Asahi on the hunt for overseas acquisitions
Date: 2024-02-27 09:41:32

Asahi is looking for merger and acquisition opportunities in the US and overseas to quadruple overseas sales of its flagship Super Dry beer by 2030. The beverage giant took a...

They celebrate 170 years of beer production in Köbány with an animated film
Date: 2024-02-21 12:00:41

In 1854, the first brewery in Kőbánya began operating. Dreher Sörgyárak celebrates the 170th anniversary of its founding and the continuous production since then with a series of programs, which...

Coors light beer from Borsodi is coming
Date: 2024-02-16 11:52:31

Starting this February, Hungarian beer consumers will also be able to taste the feeling of life in Colorado, as one of the world’s best-known beer brands, Coors light beer, will...

Molson Coors bullish on beer as AB InBev cedes market share
Date: 2024-02-16 09:45:06

Core brands in the category have seen growth over the last nine months, a trend the company’s CEO does not see going away. Molson Coors believes shifts in the beer industry and...

Heineken’s profit fell
Date: 2024-02-14 11:56:21

According to Heineken’s announcement, its annual profit in 2024 may significantly fall short of analysts’ expectations due to geopolitical and economic uncertainties. The company’s share price immediately reacted to the...

Beer Association: beer consumption in Hungary decreased last year
Date: 2024-01-22 12:12:44

Last year, domestic beer consumption fell by 10 percent, from 6.006 million hectoliters in 2022 to 5.4 million hectoliters, despite a significant decrease in imports and an increase in the...

Will beer become more expensive in 2024?
Date: 2024-01-10 12:35:21

The developments in the small-scale beer market can provide good news for beer lovers, as the price reduction of malt and hops does not justify further price increases, a group...

AB InBev signs Lionel Messi into Michelob Ultra football contract
Date: 2023-12-18 09:17:16

Lionel Messi has become a brand ambassador for AB InBev’s new Michelob Ultra contract with CONMEBOL (Confederación Sudamericana de Fútbol). The agreement, which sees CONMEBOL, the governing body for South...

Beer is good even in the cold of winter: here is the newest hit of the Advent season: Belle-Vue Kriek mulled beer!
Date: 2023-12-04 11:49:16

Beer in winter? Although the proposal may seem strange at first. But at the Borsodi Brewery this year, they prepared a special drink for the Advent season. At the Advent...

Czech Cola Maker of Kofola Buys Brewer Pivovary CZ Group
Date: 2023-11-30 09:42:45

Czech soft drinks maker Kofola CeskoSlovensko will expand into the beer business with the acquisition of Pivovary CZ Group, the country’s fifth largest brewer, the companies announced. Kofola, which sells...

Two Hungarian cities are also at the forefront when it comes to beer prices
Date: 2023-11-17 12:14:18

Hungary stands proudly on the podium of European beer prices, where Debrecen and Szeged shine with two excellent performances. In the compilation of the British Numbeo, which ranks European tourist...

A carton of beer will cost HUF 1,200 more from January
Date: 2023-11-10 12:30:46

The new glass redemption system will come into effect on the first of January, and the Sunday broadcast of ATV’s Weekly Diary thoroughly covered the importance of this initiative. The...

Full-bodied and alcohol-free: Staropramen 0.0% arrives
Date: 2023-11-10 11:52:12

This year, dry November starts with a surprise, as Borsodi Sörgyár makes the alcohol-free Staropramen 0.0% beer available on a limited basis. Like the other members of the portfolio, Staropramen...

Domestic small-scale breweries are closing one after the other
Date: 2023-11-03 11:56:45

In the past ten years, a real revolution has taken place in the beer market in Hungary. In parallel with the flourishing of beer culture, high-quality Hungarian small-brewery beers, beer...

Taste magic Date: 2024-04-25 07:45:02

Heineken achieved strong volume growth in the first quarter Date: 2024-04-24 12:24:48

Dreher presents a new top-fermented beer Date: 2024-04-22 12:11:55

Borsodi: The Coors championship season has begun Date: 2024-04-22 12:10:30

The ancient beer that has been given a new life is made from surprising ingredients Date: 2024-04-22 11:12:35

The raspberry-flavored, low-calorie Dreher 24 has arrived Date: 2024-04-12 11:20:55

The IPA is not from there, as we thought until now Date: 2024-04-08 11:49:18

You can now vote for the recipe of Ország Sörén Date: 2024-04-05 11:25:59

Tuned to premium Date: 2024-04-05 10:40:10

European Championship Won’t Save German Economy, Study Shows Date: 2024-04-03 09:32:14

Carlsberg taps into ‘curiosity’ and repositions its beer globally Date: 2024-04-02 09:01:10

Summer arrives early with the new flavour of Borsodi Friss Date: 2024-03-27 12:05:36

Budweiser Teams Up With Artist Peter Blake On New ‘Pop Art’ Can Date: 2024-03-26 09:28:33

Dreher comes out with a lighter-tasting, yet characteristically hoppy beer Date: 2024-03-20 10:34:22

Beer in a new dress Date: 2024-03-13 10:01:02

Oettinger acquires non-alcoholic functional beer brand JoyBräu Date: 2024-03-07 11:42:55

Asahi on the hunt for overseas acquisitions Date: 2024-02-27 09:41:32

They celebrate 170 years of beer production in Köbány with an animated film Date: 2024-02-21 12:00:41

Coors light beer from Borsodi is coming Date: 2024-02-16 11:52:31

Molson Coors bullish on beer as AB InBev cedes market share Date: 2024-02-16 09:45:06

Heineken’s profit fell Date: 2024-02-14 11:56:21

Beer Association: beer consumption in Hungary decreased last year Date: 2024-01-22 12:12:44

Will beer become more expensive in 2024? Date: 2024-01-10 12:35:21

AB InBev signs Lionel Messi into Michelob Ultra football contract Date: 2023-12-18 09:17:16

Beer is good even in the cold of winter: here is the newest hit of the Advent season: Belle-Vue Kriek mulled beer! Date: 2023-12-04 11:49:16

Czech Cola Maker of Kofola Buys Brewer Pivovary CZ Group Date: 2023-11-30 09:42:45

Two Hungarian cities are also at the forefront when it comes to beer prices Date: 2023-11-17 12:14:18

A carton of beer will cost HUF 1,200 more from January Date: 2023-11-10 12:30:46

Full-bodied and alcohol-free: Staropramen 0.0% arrives Date: 2023-11-10 11:52:12

Domestic small-scale breweries are closing one after the other Date: 2023-11-03 11:56:45