Soproni is a brand focusing on the appreciation national identity, and their latest campaign revolves around the real strength of media and interactions. Soproni has invited their own followers to discuss which Hungarian values they are the most proud of. The success of the campaign is reflected by the fact...
Arany Ászok has launched a 3 year-long campaign in 2009 to support amateour soccer since it is the most popular sport in Hungary, The main purpose of the campaign is to appreciate team work and fusus on individual achievement. The company has provided teams with basic tools and equipment they...
Local events will be sponsored by the support offered by Heineken Hungária Ltd within the compass of zhe Heineken Hungária for Sopron/Martfű charity program. The event was launched for the fourth time, and its main purpose is to let inhabitants of the city decide what to spend the money on....
Stella Artois, first brewed in Leuven as a Christmas beer, is celebrating its festive heritage a with a stunning new Christmas TV ad campaign and eye-catching seasonal packaging, which was launches specially for the holiday season. A limited edition Stella Artois 750ml ‘champagne-style’ festive bottle featuring an embossed Christmas star,...
This year the Hungarian Association of Packaging and Materials Handling (CSAOSZ) organised the 28th HUNGAROPACK Hungarian Packaging Competition. There were 61 entries from 38 companies, from which 53 were consumer and collective packagings and 8 were transportation packagings. FMCG products dominated as 41 food industry, 7 cosmetics and 13 other-category...
Beer consumption is falling and Hungarians are buying HUF 100 beers in hypermarkets by the dozen. Luckily, there is an ever-wider group of people who know that the world of beers goes beyond the Pils frontier. Special festivals can do a lot for educating the average Hungarian about the culture...
The Pest County Police Accident Prevention Committee and Borsodi Brewery launched a campaign contribution to underline the dangers of drunk driving. The action began on 5th November in three municipalities in the county, at different stages of the day, with the control of a total of 430 drivers, and 1700...
Borsodi has run a two-turn tender for the strategic planning of ATL communicationn of the brand. Five agencies have taken part , with DDB and Cluso moving on to the second turn. Both agencies have come up with a plan of very high standards, but in the end, DDb has...
The last season was the season of beer festivals, focusing more on beer connoisseurs than those who like to drink a lot. Belgian Beer Festival, organised by importers Belgaco was a real success. Invited Horeca partners, retail chain representatives and journalists were welcomed by the executives of four large breweries....
At least, among the Hungarian-users: most users like in the relationship with a beer brand, among the beverages. The Fészbuker.hu has compiled a list – which among other things inspected how many Hungarian fans do the sites of the alcoholic drinks have – the list was led byVarga Winery for...
The retailers and restaurateurs near the Lake Balaton should carry out the replacement of the cash registers in...
According to the manufacturers the deadline to replace the cash registers seems to be sustainable – Pankucsi Zoltán,...
Slowly it becomes clearer, which companies will run data connection between the online cashiers and the server of...
The Minister of National Economy consulted nearly 30 cash register manufacturer on Friday evening. At the meeting, the...
A reader of onlinekassza.hu posed the question, that is it necessary to have online cash machines for those...
According to the article of Népszabadság, it seems that the domestic traders have to contract with foreign mobile...
It is impossible to replace all cash machines until 30 June – Vámos György, General Secretary of the...
The first important deadline has expired, but the first online cash registers cannot be purchased from Wednesday yet....
The GSM technology will be the basic for the mobile data communications and industrial SIM chip will be...
Despite the grace period, which lasts until 30 June, the Association of Information Technology, Telecommunications and Electronics Companies...
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Retail chain ranking 2011
Retail chain ranking 2010
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