The new NIVEA VISAGE Q10 Plus Anti-Wrinkle product family was introduced on 28th February 2012 at the Széchenyi room of Gresham Palace. The product family offers everything you need to help reduce the appearance of fine lines and wrinkles. This advanced Nivea Body Firming lotion contains the skin’s own anti-ageing...
The METRO Kereskedelmi Kft. launched a game in which their customers and employees can also participate for the prizes. The two-week campaign focused on the Fine Food private label product line, which provides high-quality, harmonious flavors in eye-catching packaging on a discount price.The campaign has been built on the slogan...
The latest member of the Tesco chain has been opened in Pécs. The new, 5,000-square-meter complex is waiting its customers, every day, from the 1st of October. The new Tesco hypermarket of Pécs can be found under 1. Kincses street. Next to the 5,000-square-meter complex a parking lot has also...
Füstli became a notion among the meat lovers and is synonymous with the most delicious sausage, which is produced by a unique by technology on the Hungarian market. The Füstli, due to its characteristically smoky, spicy flavors and excellent quality is the most popular sausage in Hungary, for a long...
Pöttyös is the best known túró rudi brand, what is more, a survey by Braun & Partners and GfK Hungária in the spring of 2010 revealed that it was also the strongest on a national level. In the past couple of years innovation became the brand’s strongest driving force, surprising...
Energizer batteries are available in all retail channels. According to Orsolya Varga, Energizer Magyarország Kft.’s trade marketing manager the focus is different in every channel, but the company is able to offer the right product to each partner. 2010 is the year of rebirth for Energizer products as the whole...
Scholl will try to cheer up cloudy autumn days with launching a fashion advice website. The Internet site will help in finding the right shoes for different outfits, with guidance from Iringó Südi, the face of Scholl. About 70 percent of people suffer from their ankle leaning excessively to the...
Paper products have been expanding slowly in terms of both volume and value. According to Zsuzsa Hunwald, Zewa’ marketing coordinator their products are of basic importance, so sales did not decline during the crisis. Zewa’s strong brand image also contributed to this success. Šibíková Miroslava, Metsä Tissue Kft.’s brand manager...
The body care market can be divided into three categories: shower gels, deodorants and body lotions. In the first two categories versions for men are available in almost as high a number as for women. It is a characteristic trend that manufacturers try to be present in as many segments...
The hair care market improved in value, but there was a decrease in volume. Anti-dandruff products still have the biggest market share, followed by dry hair and dyed hair products. There was a significant growth among hair volume increasing products. It is characteristic of consumption habits that the majority of...
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